Trump’s deals to sell Bibles, sneakers and perfume are unprecedented for a presidential candidate, experts say

Indeed, this is rather unprecedented. Traditionally, presidential candidates hew to certain norms that exclude personal business endeavors, especially of the nature of selling consumer products. However, Donald Trump’s trajectory into the presidency was not traditional. Before running for office, he was a businessman with diverse commercial interests, including these in consumer products. It’s also worth noting that concerns about potential conflicts of interest have been raised given the overlap between his political career and personal business ventures.