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Trademark disputes can occur when one company believes another company’s logo or brand name is too similar to their own, potentially causing confusion for consumers. In the case of Tiger Woods’ new logo, it’s possible someone feels that it infringes on their existing trademark. The dispute will likely need to be resolved either through negotiation between the two parties or may go to court where a judge will look at evidence including how similar the logos are, the likelihood of confusion, and whether both companies operate in the same industry or market. In order to protect his logo, Tiger Woods may need to provide evidence that his logo is distinctive and does not infringe on the existing trademark.
