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Peacock, NBCUniversal’s streaming service, is reported to be increasing its subscription prices by $2, a move that comes just ahead of the Summer Olympics. This increase is said to be a part of the ongoing streaming wars where platforms are competing for viewership.
The price hike will reportedly affect both tiers of the service – the ad-supported one and the ad-free offer. This means the ad-supported Peacock Premium subscription will rise from $4.99 to $6.99 per month, while ad-free Peacock Premium Plus will go from $9.99 to $11.99 per month.
The announced price increase comes as Peacock is expected to be one of the main streaming platforms for the Summer Olympics. This strategic move could be seen as a way to leverage increased viewership from the sporting event to boost revenue. The Summer Olympics has traditionally been a major event that draws millions of viewers worldwide. With this price increase, Peacock looks to capitalize on the rise in demand while also funding the content needed to remain competitive in what has become a highly saturated streaming market.
