Birria, a Mexican dish traditionally made with goat or lamb, has experienced a significant surge in popularity across the United States in recent years. Here’s how it took over restaurant menus:
1. Social Media Influence: The rise of birria can be attributed significantly to the power of social media platforms, particularly Instagram and TikTok. Foodies and influencers sharing tantalizing photos and videos of birria tacos and consommé contributed significantly to its rapid spread.
2. Versatility of the Dish: Birria is a versatile dish. While traditionally cooked with goat or lamb, it can also be made with beef or even jackfruit for a vegan version. Chefs across the country have managed to incorporate it into different types of dishes like tacos, ramen, pizza, and sandwiches, piquing customers’ curiosity and appetite.
3. Increased Appreciation for Regional Mexican Cuisine: Consumers have begun to seek out and appreciate the diversity within Mexican cuisine. This new interest in regional Mexican foods has boosted dishes like birria that originate from specific areas in Mexico, in this case, the states of Jalisco and Zacatecas.
4. The Comfort Food Factor: Birria provides a sense of comfort and indulgence, much like a hearty soup or stew, especially when served with its traditional accompaniments like tortillas. This factors into why it may appeal to a broad demographic.
5. Immigrant Influence: The rise of birria also mirrors the stories of immigrants who bring their rich culinary cultures to
