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Doritos, the popular snack brand, has cut ties with transgender influencer Aless Gibaja in Spain. This decision is the result of online boycott threats, seemingly due to Gibaja’s controversial past. Twitter users signaled allegations of Gibaja engaging in abusive behavior, even though these allegations are not entirely clear and no legal charges have been filed against the influencer. As a measure to protect its brand image, Doritos decided to end their collaboration with Gibaja. The company has often expressed commitment to upholding values of equality and respect for all.
