Diageo, the maker of Ciroc tequila, has cited allegations of rape leveled against Sean “Diddy” Combs in a renewed effort to keep him out of the company’s promotional work.
The contentious relationship between the music mogul and Diageo has been ongoing since 2013, when sexual assault allegations against Diddy resurfaced during a marketing contract dispute with Ciroc. More recently, accusations were made in a civil lawsuit filed in California in 2019 claiming that Diddy forced a woman to perform oral sex on him in an island retreat in the early 2000s.
Diageo has previously stated that it is against the company’s values and policies to use individuals of questionable reputation in its brand and promotional activities. In light of the recent accusations of rape, the company has reiterated this position and is adamant about not allowing Diddy to be involved in Ciroc’s campaigns.
The rape allegations against Diddy have yet to be proven in a court of law. However, Diageo feels it is unacceptable for the company to be associated with someone who has been accused of such serious acts.
Diageo’s stance goes beyond just its relationship with Diddy. The company is looking to create an environment where such behavior is not tolerated and where all potential business partners are held to the highest standards. It will continue to monitor situations like this in order to uphold its commitment to promoting a culture which respects the rights of every individual.