Coca-Cola recently quietly deleted language on their corporate website that had previously expressed support for the Black Lives Matter (BLM) protest movement after Republican Senator Ted Cruz from Texas called out the beverage maker for promoting a tweet that supported a pro-Hamas group.
The language, which had been on Coca-Cola’s website since early August, had read: “We stand in solidarity with the Black Community and against racism,” and included references to the protests in response to the killings of George Floyd, Ahmaud Arbery, Breonna Taylor, and other unarmed Black people.
However, the company removed the language shortly after Cruz publicly called out Coca-Cola for promoting a tweet that expressed support for a group advocating for the boycott of Israel and included the hashtag #FromGazaWithLove.
The decision to delete the language has been criticized by some, who see it as a way for Coca-Cola to avoid backlash from those on the right. Other have noted that while BLM is a controversial topic, Coca-Cola’s decision to delete language that was intended to show their support for the movement is still a bad look.
Coca-Cola has yet to publicly address the decision to delete their pro-BLM language, but their actions have prompted calls for the company to re-affirm their support for the movement.