Joe Biden’s presidential campaign is reportedly considering joining social media platform TikTok as a way to reach young voters in the final weeks of the 2020 election cycle.
The Biden campaign was forced to abandon plans to use the app earlier in the year when the U.S. government declared it a security risk and banned it from federal devices.
Now, with less than a month before Election Day, Biden’s advisers are reportedly exploring how the former Vice President could make use of TikTok, which is one of the most popular social media apps among young people.
The Biden campaign is reportedly considering ways it can use the app without compromising its security policies. It is also reportedly exploring ways to work with creators on the platform to target key markets and create viral content.
According to sources, the Biden campaign has yet to make a decision. If it does ultimately decide to join TikTok, it would mark a dramatic shift in the campaign’s digital strategy only weeks before the election.