Autumn arrives earlier than ever for Starbucks and others with pumpkin menu items

Due to the increasing popularity of pumpkin-flavored items by consumers, Starbucks and other companies can start offering pumpkin menu items as early as August. Starbucks typically introduces their pumpkin drink menu releases in the early days of fall, but this year, the chain began offering its fall menu items as early as August 25, 2020. Other companies are also jumping on the trend of offering their pumpkin-flavored items earlier than ever, such as Dunkin’, who unveiled their pumpkin menu items well before the official first day of fall. Consumers are increasingly seeking out pumpkin-flavored options earlier each year, so these companies are meeting the demand by rolling out items earlier.