As Apple enters AI race, iPhone maker turns to its army of developers for an edge

Apple has been working diligently to compete in the AI race and enhance its capabilities. With the participation of iPhone’s prolific developer community, the tech giant seeks to gain a competitive edge. The company’s strategy is to harness the innovation of third-party developers to improve the AI capacities of its devices. In doing so, Apple can expedite the training of its AI algorithms on-device, without compromising user privacy. Siri, Apple’s voice assistant, and other AI-powered features like FaceID and Animoji are already leveraging machine learning. Apple believes that by integrating AI into more applications, it will be able to enrich user experience and outpace competitors.

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